Some great news: we’ve been selected as suppliers for an exciting new pilot food initiative to develop the independent food sector in and around London, which was backed by the Mayor of London, Boris Johnson, last week!
As part of a new agreement, we’re going to supply seasonal organic vegetables to the new Field to Fork Organics Co-operative – a community-run fruit and veg box scheme which sits at the very heart of an exciting new food initiative in London announced by Boris.
The Field to Fork Organics Co-operative, which officially launches on 4th July in north-west London, is going to buy fresh organic products directly from local farmers and community food growers, such as Westmill Organics, and sell them at an affordable price to customers via cafés, schools and independent shops. So each week we’re going to deliver a range of Soil Association-certified organic vegetables to the Field to Fork Organics Co-operative, helping to supply nutritious, affordable, fresh produce to communities in the Kensal, Kilburn, Willesden, Portobello, and Queens Park areas.
We’re really proud to have been selected. The London pilot seeks to demonstrate that innovative food businesses can be profitable, while also striving to regenerate high streets and improving access to healthy, affordable, locally produced food. By taking part in this initiative, we also hope to show that this model of linking urban communities with local farmers and growers can be replicated in other cities across the UK, such as Swindon and Oxford. Not only do I think this model can really work, but I believe that re-localising food production and distribution in this way is going to become increasingly important in a world where peak oil and climate change will have an ever-greater impact on how we grow and consume our food.
Exciting times indeed! I’ll keep you informed of how we get on.